Stigma is a big problem in the professional cuddling business. Some clients are ashamed of using the service, and parts of Canadian culture perpetuate the belief that paying for affection is for losers. Psychological studies have shown that physical connection can improve an individual’s mood and quality of life. Seeing a cuddler is like going to a specialist.
Miss Oktoberfest is no longer a beauty pageant. Women like Pearson and Kalbfleisch want to make a positive impact in their community, and the crown and sash let them do that. But in order for the role to really grow, all of K-W has to get on board and look past the crown.